The $0 launch playbook: how a garage candle brand hit 400 orders in June
No ads, no influencers, no discounts — a four-week sequence built on a waitlist form and two emails that did all the selling.
I fired my best client and revenue went up
A hard call, the math behind it, and what replaced the account.
Riverside Coffee Collective
A shared-kitchen coffee incubator for first-time food founders. Three seats left in the fall cohort — looking for a brand designer and two volunteers for the launch weekend.
Round Table — what we ship this quarter and what we cut
Starts just now Details →
How I rebuilt my bakery's ordering flow in one weekend
The Saturday-morning line was killing walk-ins. Here is the exact funnel, the form that does the heavy lifting, and the numbers three weeks in.
Podcast guesting as a lead channel
The booking script and the follow-up that turns a guest spot into clients.
Pricing without apologizing
Why your rates aren't the problem — your framing is.
Week one of the commissary build-out, with receipts
Permits, the $3,100 surprise, and why we tore out the first floor plan before a single oven landed.
Winning the neighborhood: what 200 door conversations taught me
The five-minute pitch that turned a laundromat into a pickup point.
The three-touch follow-up that stopped my leads going cold
Give, give, ask — with the exact timing that carried a one-man shop to its tenth client.
We counted every person who walked the riverside path for three weekends
Before we signed anything, we ran a foot-traffic study by hand. Here is exactly what we learned about opening a coffee kiosk where the neighborhood already walks.
Riverside Kiosk Launch
A walk-up espresso kiosk on the river — building the counter, the menu, and opening week in the open. Raise your hand.
A podcast collective for people who can't afford a producer
Guest booking is where most shows quietly die around episode six. So we built a collective that shares the hard parts — editing, guests, and promo.
We counted every person who walked the riverside path for three weekends
Building the Soft Launch in public: our first week
What we shipped, what broke, and what the first backers taught us.
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