The one-page brief we ask for first
Free to read: the short brief that replaces a discovery call, and why it is short on purpose.
Before anything is scheduled we ask for one page. Not a specification — a page. What is happening now, what you wish were happening instead, and who would notice if it changed.
The constraint is the useful part. A page forces a decision about what the problem actually is, and the decision is far more valuable to us than the detail would have been. Long briefs describe systems. Short briefs describe intent.
If the page is hard to write, that is information too, and it usually means the process has more than one owner. We would rather find that out before anyone has paid for a workshop.
Member campaigns from the MC Ad Center now serve across the social network — rail, feed, and replies.
Open Ad Center Served by FocalShift AdsCamille SuttonLVL 6
AI consulting studio — we make small teams move like big ones
Member campaigns from the MC Ad Center now serve across the social network — rail, feed, and replies.
Open Ad Center Served by FocalShift Ads · Ad CenterReport this
Reports are private. Our team reviews every one — thanks for helping keep the community safe.
Thanks — your report is in. We'll take it from here.
