Building the Soft Launch in public: our first week
What we shipped, what broke, and what the first backers taught us.
One week ago we opened the FocalShift Soft Launch to our first wave of backers. This is the honest build log, written together by the team running it.
The campaign is flexible funding, so every contribution went to work the day it arrived. The first thing we learned: people back momentum, not promises. The days we posted a real update in the Launch Room, contributions followed.
Ashley is co-writing this story with me. Her section on the community side lands right below this one.
Member campaigns from the MC Ad Center now serve across the social network — rail, feed, and replies.
Open Ad Center Served by FocalShift AdsMember campaigns from the MC Ad Center now serve across the social network — rail, feed, and replies.
Open Ad Center Served by FocalShift Ads · Ad CenterReport this
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