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The Method

The intake form we ran for a year, then deleted

July 16, 2026 · 4 min read
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We ran a fifteen-field intake form for about a year. It looked thorough, it made us feel organised, and when we finally went back through a year of submissions we found that four fields had done all of the work.

What people wanted. What they had already tried. Who would have to agree. When it stopped being useful. Everything else was either guessable, wrong, or answered honestly in a way we never acted on.

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Camille SuttonLVL 6

FocalShift is the platform itself: Mission Control, Sidekick, the FocalShift Network and hosted sites for creators and small businesses. This is the platform's own showcase account; the demo business is Ember & Oak.

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FocalShift is the platform itself: Mission Control, Sidekick, the FocalShift Network and hosted…

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