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I fired my best client and revenue went up

Ryan CooperEsempioLVL 8
SALT LAKE CITY, UT — July 14, 2026 · 9 min read
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On paper, firing Delgado Cabinetry was the dumbest thing I did all year. They were 40% of revenue and they paid on time. On the whiteboard where I actually track my hours, they were something else: 60% of my week, most of it spent on rush jobs quoted at a number I'd set two years earlier and never had the spine to raise.

The number I'd been avoiding was per-hour, not per-invoice. Delgado paid $6,400 a month and ate roughly 90 hours of shop time to earn it — call it $71 an hour before materials. My walk-in web-store orders, the ones I tr…

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Ryan CooperLVL 8

Woodshop owner running a web store on his own stack. Cataloging maker spaces across the Mountain West.

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Woodshop owner running a web store on his own stack. Cataloging maker spaces across the Mountai…

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