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Stories
Build Log

How I rebuilt my bakery's ordering flow in one weekend

Emma HayesLVL 9
PORTLAND, OR — July 14, 2026 · 6 min read
4,392 views 48 comments
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Every Saturday at 7:40 AM, the line at Hayes & Rye hit the door. By 8:15 it was out the door and around the planter boxes, and the people in it weren't happy — half of them were just picking up orders they'd already paid for, stuck behind walk-ins deciding between croissants.

I'd known the fix for a year: separate the pickups from the browsers. What I didn't have was a weekend where I was willing to touch the ordering system during trading hours. Then our July 4th closure gave me one.

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Emma HayesLVL 9

Six years running Hayes & Rye. Rebuilt the whole operation on systems she now teaches other storefront owners.

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Replies · 48TopNewest
Cody Ramirez LVL 11 Jul 14

The Friday-6PM cutoff is the whole system. We stole it for the roastery's wholesale orders the day after this went up.

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Jordan Ellis LVL 6 Jul 14

Shifted this twice if I could. The three-field form finding matches everything I see in podcast signup pages too.

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Emma HayesLVL 9

Six years running Hayes & Rye. Rebuilt the whole operation on systems she now teaches other sto…

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Week one of the commissary build-out, with receiptsEmma Hayes · 9 min