Austin, TX
2 builders are on the pulse in Austin, TX. 13 local stories round out the week.
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· long-form from & about AustinThe one-page brief we ask for first
Free to read: the short brief that replaces a discovery call, and why it is short on purpose.
What we check in the first hour
The eight questions that decide whether a process is worth touching at all.
The handover checklist, line by line
Every item we hand over, why it is on the list, and the two people who have to sign it.
What we will not take on
Free to read: three kinds of work we turn down, and the reasoning behind each.
Why the second week is where it breaks
Adoption rarely fails on day one. It fails when the person who asked for it goes on leave.
Quote turnaround: four hours to twenty minutes
Cedarline Logistics, 11,400 historical lanes, and why cleaning the data was the whole job.
Writing the audit scoring sheet
How we score a process before touching it, and what a low score actually means.
The intake form we ran for a year, then deleted
Four fields did the work. The other eleven made the form feel serious and taught us nothing.
The week in Austin
· posts, stories, campaigns & new projects, newest firstThe one-page brief we ask for first
Free to read: the short brief that replaces a discovery call, and why it is short on purpose.
What we check in the first hour
The eight questions that decide whether a process is worth touching at all.
The handover checklist, line by line
Every item we hand over, why it is on the list, and the two people who have to sign it.
What we will not take on
Free to read: three kinds of work we turn down, and the reasoning behind each.
Why the second week is where it breaks
Adoption rarely fails on day one. It fails when the person who asked for it goes on leave.
Quote turnaround: four hours to twenty minutes
Cedarline Logistics, 11,400 historical lanes, and why cleaning the data was the whole job.
Writing the audit scoring sheet
How we score a process before touching it, and what a low score actually means.
The intake form we ran for a year, then deleted
Four fields did the work. The other eleven made the form feel serious and taught us nothing.
The $0 launch playbook: how a garage candle brand hit 400 orders in June
No ads, no influencers, no discounts — a four-week sequence built on a waitlist form and two emails that did all the selling.
Winning the neighborhood: what 200 door conversations taught me
The five-minute pitch that turned a laundromat into a pickup point.
We counted every person who walked the riverside path for three weekends
Before we signed anything, we ran a foot-traffic study by hand. Here is exactly what we learned about opening a coffee kiosk where the neighborhood already walks.
Eleven hours a week, off one front desk
The full write-up: what we found in the interviews, what we scored highest, and the two weeks the reminders went out twice.
A rollback plan nobody has to read
Every build ships with one page: what to switch off, in what order, and who is allowed to.
