A readiness audit is two weeks and week one is entirely interviews.
We sit with whoever does the manual work and write down every handoff. No software gets bought in either week.
The most common finding is not a missing tool. It is two people doing the same reconciliation in two different spreadsheets, neither knowing about the other.
The two-spreadsheets thing is painfully accurate. Found exactly that at a client last month and neither team believed me until I put them side by side.
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Do you charge for the audit separately or roll it into the build?
Separately, always. If it rolls into the build there is pressure to find something worth building, and sometimes there is not.
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Open Ad Center Served by FocalShift AdsCamille SuttonLVL 6
AI consulting studio — we make small teams move like big ones
Member campaigns from the MC Ad Center now serve across the social network — rail, feed, and replies.
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