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5Level 5

Hans Paine

@hanspaineMember since 2026Level 5 · 7% to Level 6 · Apprentice

Founder of FocalShift

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About Hans

@hanspaine

Ten years shaping DTC wellness brands from blank page to shelf. I build the positioning, naming and verbal identity, then the content engine that makes it travel. Launched three supplement brands past $1M in year one.
Languages
English
Interests
Tech & GadgetsNews & Current EventsAi

Skills & Services

What Hans brings to the table — and what you can hire them for.

PositioningBrand voiceMessagingGo-to-marketContent strategy

Timeline

Milestones across FocalShift — builds, launches and publishes as they happen.

2026
August
MilestoneAug 31
MilestoneAug 27
MilestoneAug 27
July
MilestoneJul 25
Became a founding memberMilestone reachedJul 4
Hit a readiness milestoneMilestone reachedJul 2
June
Completed their profileMilestone reachedJun 26
Connected the full toolkitMilestone reachedJun 20
Joined FocalShiftThe journey beginsJun 18

Connections

Who Hans knows across the FocalShift network.

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Questions Hans answered

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Brand deals

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@hanspaine is currently accepting brand deals

Send the brief — budget range, timeline, what you want made — and Hans replies in the thread. Nothing is public until you both agree.

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