EXAMPLE · Website copy refresh for Ember & Oak
Posted by Kai Morgan · writing
Who they are looking for
EXAMPLE: a demo post from Ember & Oak Coffee so the board shows what a real one looks like. Nobody is hiring from it. Five pages need new words: home, our coffee, wholesale, the Coffee Club and visit us. The current copy was written in a hurry two years ago. We want it short and warm, in the voice of someone behind the counter, with the opening hours and the Coffee Club offer easy to find.
A writer who has written for a small food or drink business and will come in for a coffee before writing a word.
Questions you will answer
- Share two pages you have written for a small business.
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